Raiffeisenbank Möhlin celebrates 100 years

Brand Activation

Brand Design

Advertising

Branding and campaign to mark the 100th anniversary of Raiffeisenbank Möhlin — with the aim of reflecting the bank’s connection to its customers and its region.

Raiffeisenbank Möhlin has been firmly rooted in the region for 100 years. At its locations in Möhlin and Rheinfelden, it provides its customers with comprehensive advice on all financial matters. As an independent bank within the Raiffeisen Group, it belongs to its approximately 10,000 cooperative members.

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FS Parker was commissioned to develop the branding and accompanying campaign for the 100th anniversary. The aim was to showcase the long tradition and successful history of Raiffeisenbank Möhlin in a striking way. The five-phase anniversary campaign focuses on the bank's values: proximity and trust with customers, strong regional roots, and commitment. The anniversary branding was designed to be flexible for use in various applications and to achieve a high recognition value through the playful implementation of the "100" logo.

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