Annual communication at the highest level
Visual storytelling of annual reports at its best — from dry, unrehearsed monologues to rock-starred shows.
For over five years, FS Parker has been working closely with Ringier, a leading Swiss media and technology company, to make the annual company review an experience that goes beyond the conventions of traditional annual reports. Speak is not an ordinary presentation, but a brand-defining event in which vision, strategy and storytelling come together, live on stage and streamed worldwide.
What began in 2019 as an evolution of the long-standing tradition of artist-designed print annual reports has developed into an event of international format — somewhere between strategic positioning and a Silicon Valley keynote. In close collaboration with CEO Marc Walder and the communications team led by Johanna Walser, we create content that goes far beyond figures. It deals with relevant topics with human, economic and social consequences.
Every edition of Speak sets new standards in terms of technology use, visual storytelling and emotional impact. Topics such as artificial intelligence or the changing media landscape are not only addressed in terms of content, but also presented in an impressive visual and dramaturgical way, for example, with AI-generated images or immersive narrative forms.
At FS Parker, we are proud to support Ringier as a creative partner in the conception, content development and visual implementation of this unique format, an event that not only takes place live on stage but also reaches more than 6,000 employees worldwide.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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