A new tradition for a traditional club

Brand Design

Strategy & Consulting

Rebranding GC women's football — Awarded the Red Dot Award for brand design and communication of the club's “new tradition”.

With the start of the 2021 AXA Women's Super League season and with many new faces such as Lara Dickenmann as general manager, GC women's football is entering a new era.

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FS Parker was awarded in 2022 for the Rebranding GC women's soccer with the Red Dot Award per Brand Design honored, one of the world's most renowned design awards. In collaboration with the consulting agency Sally & Friends We developed a new CI and communication concept, which communicates the “new tradition” of club expression strongly and confidently.

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GC women's football — that's not just the name of a team, but the whole movement behind it. GC women's football plays to win, on the pitch and beyond. Women's football has been changing for years and is becoming increasingly popular. FS Parker is accompanying this change and finds it extremely exciting. We are pleased to do our part to ensure that women's football is not only on a par with men's football on and beyond, but also plays in the top league visually and communicatively.

Player photos: ©Sally & Friends

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