Sustainable travel adventure
Social content campaign inspiring young target groups for sustainable travel.
Green Vacay is an innovative content format from Parker Group that brings sustainable and energy-efficient travel to life — without sacrificing comfort, lifestyle and fun. Following the Europe-wide Green Vacay 2024, the focus in 2025 was on Switzerland. In two weeks, content creators Ramona Brüniger and Simon Kyller visited 10 locations to show the diversity of environmentally friendly travel in Switzerland. In western Switzerland and in Ticino, they were supported by local creators who temporarily took over the channel and produced content in French and Italian. In this way, Green Vacay was able to capture authentic, regional perspectives and directly reach the target group linguistically and culturally.
The project was designed and implemented by FS Parker and supported by a grant from EnergieSchweiz. The aim was to show a young target group (18 - 35 years) that energy-conscious travel is possible and attractive.
In 2025, Green Vacay was supported by renowned partners such as the myclimate Foundation, Micro, and B Corp-certified companies QWSTION, Planted and ID Watch. The content produced was played out organically and through paid advertising on the Instagram and TikTok social media channels by #WIRSINDZUKUNFT in order to effectively reach the target group.
Development and implementation of a social content campaign
FS Parker took over the entire implementation of the campaign: from travel planning, partner acquisition, and coordination of content creators to performance marketing. The campaign was played out on Meta, TikTok and via a sponsored post in all three national languages on 20 Minuten in order to achieve maximum reach, engagement and visibility.
Through the strategic combination of authentic content, targeted social media campaigning and cooperation with selected partners, Green Vacay was able to make the topic of resource-saving travel tangible for the young target group and significantly increase awareness of the initiative in Switzerland.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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