Eurovision 2025 Host City Pitch

Basel Tourism was given the opportunity to present itself as the host city for the Eurovision Song Contest (ESC) 2025. Thanks to our strengths in creating creative concepts, inspiring storytelling and high-quality presentations, we were able to provide Basel with excellent support on its way to becoming an ESC host city. Because with Geneva, there was another city to choose from, which was considered a favorite in the media.

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To convince decision makers, we developed an innovative consumer journey story that showed how visitors could experience the ESC in Basel — before, during and after the event. In doing so, we highlighted the particular advantages of being based in Basel and visualized the entire experience with two AI characters, Hanna and Noah. We also created a possible branding design for the ESC in Basel that links the identity of the event with the city and communicates it in a visually appealing way.

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With our creative work, we are proud to have made an important contribution to the awarding of Basel as the location for ESC 2025.