Saving Energy Made Easy
Social media campaign showing how saving energy can be fun.
For the Swiss Federal Office of Energy, we developed and implemented a social media video concept centered around the topic of energy saving for a young target audience. The goal was to communicate the subject in a humorous way without being preachy. The content pieces were distributed on the Instagram channels @stadtmensch.ch and @energieschweiz. To achieve this, we initiated a collaboration with host and presenter Gülsha Adilji.
Development of a content and performance marketing concept
For the creation of the video content, FS Parker developed the video concept including the storyboard and handled the entire pre-production. The production was carried out together with our partners Blast Off and Black Frame.
FS Parker also managed the performance marketing to distribute the three content pieces in a target-group-specific manner.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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